A financial inclusion program of the Government of India applicable for age group from 10 to 65 years, aiming to expand and make affordable access to financial services such as bank accounts, remittances, credit, insurance and pensions.

Pradhan Mantri Jan Dhan Yojana (PMJDY) provides a platform for universal access to banking facilities with at least one basic banking account for every household, financial literacy, and access to credit, insurance and pension facilities. It covers both urban and rural areas and those who open account would get indigenous Debit Card (RuPay card). Account can be opened in any bank branch or Business Correspondent (Bank Mitr) outlet at zero balance. Every bank account is on Core Banking System (CBS) of banks.

The designer of PMJDY Logo Ms. Priya Sharma was awarded by Shri Narendra Modi, Hon’ble Prime Minister of India on 28th August 2014. The Logo depicts people like structures joining hands around the Rupee symbol i.e., ₹. The Logo has been effectively designed keeping in view the vibrant colours of the Indian flag.