Page 19 - Guidelines for Presentations

Typography

Typography encompasses everything from fonts, to readability,
text positioning and functionality. In presentations, typography is

used to convey ideas but also to create a mood and invoke an

emotional response that makes audience more receptive. e use

of typefaces in a presentation should remain consistent. Viewers
prefer familiar pa erns of slides with coordinated design, and

using di erent font styles in each slide will make your

presentation look unprofessional and disjointed. Most design
advice recommends using one font for all headers and one

complementary font for all the body text.

e basic rules of Typography in presentations :

Opt for minimal and optimal number of sentences per slide

If lists are used, 6 bullets / points per slide should cover it.

Make sure to leave enough space between lines of text.

Titles should be much bigger and distinguishable from the body copy content

Bulleted text or body copy should be kept in a size which are legible especially

considering the elderly and visually challenged

Use upper case/ capital le ers only for Titles, Headings or Acronyms

Embed the fonts in the presentations for safety reasons

Highlight key facts, numbers and percentages

Use bullets, not numbers for non sequential items

Use bullet points to cover component of each idea.

Avoid the ‘All Word’ Slide – use short bulleted statements

Font size of the Content text ranging from 16 to 32 points

Font size of Title text ranging from 36 to 72 points