Portraying the beauty of India as an attractive tourist destination by highlighting its rich culture and glorious history, Incredible India is an international tourism campaign that has been run by the Government of India since 2002. The campaign was conceptualized by Shri Amitabh Kant, the then Joint Secretary to Tourism Department. Indian actor Shri Aamir Khan was commissioned to endorse the campaign, titled “Atithi Devo Bhava”, which is Sanskrit translation for “Guests are like God”. Atithi Devo Bhava was aimed at creating awareness about the effects of tourism and sensitising the local population about the preservation of India’s heritage, culture, and hospitality. In 2017, veteran actor Shri Amitabh Bachchan and actress Smt. Priyanka Chopra were chosen as the new brand ambassadors for the Incredible India campaign.

The Incredible India Logo was conceptualized by Shri Amitabh Kant, along with his counterparts. The exclamation mark in the Logo forms the letter ‘I” of India and was used creatively across several visuals, which compliments the concept behind the word “Incredible”.

More Logos

Government e Marketplace (GeM)

Government e Marketplace ...

Government e Marketplace (GeM) is a national public procurement portal that offers end-to-end solutions for all the procurement n...

Poshan Abhiyaan

Poshan Abhiyaan

POSHAN (Prime Minister’s Overarching Scheme for Holistic Nutrition) Abhiyaan, also known as National Nutrition Mission, was lau...

Smart City Mission

Smart City Mission

An urban renewal and retrofitting program initiated by the Government of India, Smart Cities Mission, also referred to as Smart C...

Jal Jeevan Mission (JJM)

Jal Jeevan Mission (JJM)

Jal Jeevan Mission (JJM) has been launched by the Hon'ble Prime Minister of India, on 15th August, 2019, from the ramparts of the...

IndianOil

IndianOil

Owned by the Government of India, Indian Oil Corporation Limited is an oil and gas company headquartered in New Delhi and account...

Indira Gandhi National Open University

Indira Gandhi National Op...

Named after Late Smt. Indira Gandhi, the former Prime Minister of India, the Indira Gandhi National Open University (IGNOU) is a ...