‘Pradhan Mantri Bhartiya Janaushadhi Pariyojana(PMBJP)’ is a campaign launched by the Department of Pharmaceuticals in association with Central Pharma Public Sector Undertaking , to provide quality medicines at affordable price to the masses through dedicated outlets called “Pradhan Mantri Bhartiya Janaushadhi Kendra’. These provide generic medicines at much lesser price. The potency of these medicines are same as compared to expensive branded medicines available in the open market. It was launched by the Department of Pharmaceuticals in November 2008 under the name Jan Aushadhi Campaign. Bureau of Pharma PSUs of India (BPPI) is the implementation agency for PMBJP.