POSHAN (Prime Minister’s Overarching Scheme for Holistic Nutrition) Abhiyaan, also known as National Nutrition Mission, was launched by Shri Narendra Modi, Honorable Prime Minister on the occasion of the International Women’s Day on 8th March 2018 from Jhunjhunu, Rajasthan. It is a flagship programme of the Government of India that aims to improve nutritional outcomes for children, pregnant women and lactating mothers.

The abhiyaan operates with the objective drawing public attention towards the issue of malnutrition and address it in a mission-mode. NITI Aayog has been involved in its operation as it presented a micro analysis of the problems persisting within this area and formulated a related strategy.

The Logo designer Ms. Garima Jain was felicitated by Shri Narendra Modi, Honorable Prime Minister for winning the National Nutrition Mission (Poshan Abhiyaan) Logo Designing Competition. The Logo is made using Indian tricolor and is designed in the shape of a growing plant. It presents icons of two persons. The name POSHAN Abhiyaan is followed by its expanded form, which is further followed by the objective in Devanagari script i.e., “सही पोषण -देश रोशन”.