Launched by the Hon’ble Prime Minister of India, Shri Narendra Modi at Panipat, Haryana on 22nd January 2015, Beti Bachao, Beti Padhao initiative addresses the declining Child Sex Ratio (CSR) and related issues of women empowerment over the life-cycle. It is a tri-ministerial effort of the Ministries of Women and Child Development, Health & Family Welfare and Human Resource Development. The emphasis is laid on mindset change through training, sensitization, awareness raising and community mobilization on ground. 

The Logo for Beti Bachao, Beti Padhao was designed by Shri A. J. Raghuvendra, is Pictorial Mark Logo comprising of a picture/ image of a teenage girl holding books. The picture/ image as a part of the Logo is used express the identity of the scheme. The logo symbolizes the rights, hopes and aspirations of the girl child for a life of dignity and equality.